| If
new MBA pre-recruiting service MBA Scouting Report has its way, you may
have to add one more to-do to your first-semester B-school workload: getting
“scouted” by corporate recruiters well before the spring internship
season starts. Created by Maury Hanigan, CEO of New York-based Hanigan
Consulting Group, MBA Scouting Report has helped clients like American
Express, Johnson & Johnson, McGraw-Hill, and Deutsche Bank who seek
a more focused recruiting process than resume books and campus presentations
can provide. For each B-school targeted by a client firm—the company
has scouted at Duke, Darden, Kellogg, Stanford, and Wharton – MBA
Scouting Report sends a scout to spend one week on campus identifying
through casual interviews the first-years in the client’s desired
job function area (e.g., marketing) who meet the client’s criteria
and show the most interest. By December 15 of the first semester, the
client is presented with a one-page “scouting report” on the
five to ten most promising students, at which point the client takes over,
contacting the students directly, interviewing them, and, if all goes
well, making summer internship offers.
MBA Scouting
Report claims its approach provides clients with a yield (ratio of candidates
hired to candidates interviewed) of 30 to 40% versus the 10% yield it
says is typical, and an impressive 75% return on job offers extended.
Hanigan's company claims its scouts, who have “either run an MBA
recruiting program for a major employer, or were a director of an MBA
career services office,” try to work through the schools’
Career Services offices (even meeting the students there, if desired),
but if this is not possible, meets with students off campus. The scouts’
reports become the exclusive property of the client – MBA Scouting
Report will not turn around and sell to Proctor & Gamble a report
on marketing first-years it did at Darden for Unilever. (It will do a
report on Darden’s finance first-years for P&G, however.) The
flat-fee cost of each report depends on the school's size but is equivalent,
the firm says, to the cost of “sending several employees to a corporate
presentation” on campus.
Why is MBA
Scouting Report’s approach preferable to companies' own efforts?
The firm claims it can help clients who seek to get a head start on competitors
by building relationships with potential interns early on, clients who
can’t justify scouting at small or geographically distant schools
or don’t have the resources to recruit at all the schools they need
to, clients whose past aggressive recruiting efforts have not worked,
and clients who want to scout specific schools for minorities or women.
So if you've ever wondered what a baseball phenom feels like being scouted
by The Bigs, this may be the closest you get to finding out.
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