| Recruiters
Widening Search for MBA Talent
Corporate recruiters are extending their search for MBA
talent to more schools, according to a recent study by the employment
consulting firm MBA Scouting Report. U.S. corporations
are finding a smaller pool of top MBA grads to recruit from as b-schools
enroll more international students and as students increasingly opt for
entrepreneurial opportunities over more conventional careers. Companies
are responding to this situation by sending more recruiters to more campuses
and by contacting prospective hires earlier in the b-school cycle. Some
highly-sought-after prospects are even being approached the summer before
they begin classes.ith the job market rebounding strongly, Procter &
Gamble knew it needed a fresh pitch for recruiting summer interns last
fall at Indiana University's Kelley School of Business. Instead of formal
presentations and similar mass-marketing approaches, the consumer-products
giant experimented with more targeted tactics modeled after its successful
promotion of well-known brands.
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